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Designing for the Greater Good

Wydawnictwo: Harper Design
Autor: Peleg Top, Jonathan Cleveland
Dostępność:
Wysyłamy w ciągu 3-5 dni
170,10 zł
Oprawa: twarda, Format: 21,8x28,2 cm, Stron: 288, 2010 rok, tekst: angielski

"Designing for the Greater Good" features interviews with leading designers who do cause-related work for all kinds of organizations. A wealth of eye-catching full-colour examples incle the wildly successful Lance Armstrong Livestrong campaign and other notable and memorable designs from social service campaigns and organizations around the world. Also featured is a valuable Q and A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve. Materials presented in "Designing for the Greater Good" incle: logos for non-profits and cause-specific campaigns; cause-related campaign case sties; invitations for fundraisers and events; and, websites for non-profits, and posters, flyers, and marketing materials for cause-related events.