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  • Producent: GINGKO PRESS
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  • 170,00 zł

ISBN 9781584235422

Oprawa twarda, Format 21x28,5 cm, Stron: 240, 2014 r.

Stylish, noteworthy, and elegant, black and white is the preferred formal attire of brands, logos and typefaces. The chosen vestments of the written word, no other colors are capable of conveying information with such stark clarity. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrasts – at times soft and quiet, at other times bold and strong – evoke a wide range of consumer reactions depending on strategy. Focusing on black and white in branding, Monochrome explores this iconic combination’s versatility across a wide range of identity work incling advertising, packaging, interiors, graphic, and promotional design.