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Shop America: Midcentury Storefront Design 1938-1950

Wydawnictwo: TASCHEN
Autor: Heller Steven, Heimann Jim
Dostępność:
Wysyłamy w ciągu 3-5 dni
179,90 zł
Oprawa: twarda, Format: 34x26,5 cm, Stron: 240, 2007 r.

In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers - impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. "Shop America" offers a rare look at mid-century commercial America as it pictured itself.